We’ve all heard you need to “Work Smarter, Not Harder,” so why in sales and marketing do we work so hard to find and convert as many people as we can, and value sales people who are “strong closers”? Hey, it worked 50 years ago during the "Mad Men" days… but so did cold-calling, buy-or-die techniques and other tricks…but think how much EVERYThing has changed since then! Your Ideal Prospects are savvier, more knowledgeable and have already checked you AND their other options out BEFORE they even click or call!
What if these outdated approaches are actually costing you money (and stress and wasted efforts and lackluster results)? In fact, what if it is all just plain wrong today?
What if getting lots of leads (good and bad) was actually costing you more than you ever imagined?
But… making this shift could create new demands on you…like spending fewer hours in your business, having less stress in your life, spending more time with the people you want… doing what you want…instead of working late, stressing out and missing the life and lifestyle you deserve! Sound too hard?
The solution may actually be much simpler than you think: Sell Less...And Make More.
Recognize there are people who want you and everything you’ve got…before they even know you exist! And there are a LOT more who will NEVER buy from you, no matter what, for any deal or any price!
When you discover how to Sell Less & Make More, you get paid for both! AND that's just the beginning!